NOX, OFFICIAL SHOE OF THE KUWAIT CITY PREMIER PADEL P1

We are pleased to announce that we will be one of the main sponsors of the Kuwait City Premier Padel P1 2024, which will take place from November 9 to 17 in Kuwait. Specifically we have been appointed Official Shoe of the tournament, consolidating the positioning of NOX shoes in the market.

"It is an honor for NOX to be the Official Shoe of the Kuwait City Premier Padel P1. We are very happy to support the growth of padel in Kuwait, a country with great potential in this sport," said Alfonso Bastida, Marketing Director of the brand. "Our goal is always to provide players with the ideal equipment to reach their best level on the court, and this collaboration reinforces our commitment to the sport globally."

It is worth noting that this year NOX has also been the Official Shoe of all Premier Padel events in Spain: the Andalucía Sevilla P2, the Andalucía Málaga P1 and the Comunidad de Madrid P1 (02/09 to 08/09). The brand's agreement in Kuwait will include NOX visibility on center court throughout the competition, as well as a sales and exhibition stand in the tournament's village.

NOX Shoes

NOX' s latest collection of padel shoes is now on sale on the official website and at all of the brand's distribution points. With innovative designs and a focus on comfort and performance, these shoes are the result of a collaboration started in 2021 with renowned podiatrist Marta Rueda, from the Centro de Estudios del Pie Martín Rueda, a leader in sports podiatry in Spain.

This center has collaborated with renowned sports entities such as FC Barcelona, the High Performance Center (CAR) of Sant Cugat and the Consell Català de l'Esport, contributing its expertise to optimize every detail of the footwear and adapt it to the specific needs of padel players.

Technologies

• AGG (Advanced Gravity Geometry) technology provides a greater "drop" (height of the heel with respect to the toe), facilitating the waiting position and running starts of the padel player. Reduces overloading of the calf muscles and MINIMIZES THE RISK OF MUSCLE INJURY.
• Greater STABILITY thanks to the LATERAL SUPPORT technology, which provides greater contact surface of the sole with the ground and minimizes the risk of twisting in lateral displacements.
• Optimal GRIP sole that combines a herringbone pattern with small studs.
• Maximum AMORTIGUATION and energy return thanks to the Strobel assembly of the popcorn-type EVA sole and the low-density injected phylon midsole. Internal lateral reinforcement (AbraXone) for increased abrasion resistance and stability.
• Antibacterial insole that maximizes SUPPORT and COMFORT. Resistant to deformation due to continuous use.