NOX steps up its commitment to United States: creation of the NOX USPA Circuit

We are delighted to announce that NOX recently sealed a collaboration agreement with the USPA (United States Padel Association) and will now become a USPA Circuit Gold Sponsor. The sponsorship took effect on 1 July2024 and will run until 31 December 2026, two and a half years of collaboration that will entail different initiatives that will benefit both professional players and padel enthusiasts in the United States. 

From now on, the USPA padel circuit will be called the ‘NOX USPA Circuit’. A name that reflects the commitment and passion shared by both organisations to the growth and development of padel over the coming years right across America.

“This agreement with the USPA marks a very significant milestone for NOX, we are proud to become the main sponsor of the leading padel circuit in the United States. With this sponsorship, we aim to strengthen our leadership in the United States, a market that we are focusing on and which is showing clear signs of growth” stated Jesús Ballvé, CEOof NOX.

Over the next few seasons, NOX will have aprominent presence in the village (shopping street) at the main events of the circuit. The brand will have a stand where those in attendance can discover and purchase the latest NOX products, learn about some of the brand ambassadors who are taking part in the tournaments and enjoy unique promotional experiences that are carried out at each event.

The agreement also includes the development of different exclusive products stemming from the collaboration between NOX andthe USPA. Specifically, two limited edition NOX rackets will be launched that have been designed for the circuit, along with a customised backpack and racketbag for the occasion.This project symbolises the commitment ofboth institutions to promote padel in the United States, providing a major boost to one of the current markets with most potential.  

About NOX 

Founded in 2009, NOX is a leading brand for the manufacture and sale of all the equipment needed to play padel, as well as other racket sports. Putting the focus on the world of padel and its community of fans, it currently has a wide range of products linked to this sport: padel rackets, clothing, footwear, backpacks, racket bags, and accessories. NOX is also the sponsor of renowned players such as Agustín Tapia, Miguel Lamperti, Aranzazu Osoro, Leo Augsburger and Tino Libaak, among many others. 

Additionally, NOX is the official sponsor of different events on the Premier Padel professional circuit as well as the Official Ball provider for A1PADEL. In 2023 NOX created its own elite performance international academy known as the NOX Future Academy (NFA). 

About the USPA

The USPA is the national governing body for the sport of padel in the United States, recognised by the International PadelFederation (FIP) and the American Padel Federation (APF). The USPA is devoted to promoting and developing padel at all levels, from local communities to the highest level of the professional game.