Nox Pickleball joins forces with American Academy of Podiatric Sports Medicine
At Nox Pickleball we work to offer players of the fastest growing sport in the United States the best technical equipment on the market. With a more than consolidated leadership in the world of paddle and beach tennis, with the number one players Agustin Tapia and Nico Gianotti, now we take another step in our way to revolutionize racquet sports.
With the desire to continue improving ourselves, it is a pleasure to announce that we have closed a sponsorship agreement with the American Academy of Podiatric Sports Medicine (AAPSM), the sports podiatry entity of reference in the American territory. A strategic alliance that reaffirms our commitment to the health of the athlete and is a key step in our ambition to become leaders in the development of specific footwear for the practice of pickleball.
Clinical commitment from the very first step
The first collection of padel footwear was launched in 2021, marking a before and after in the sector. The clinical endorsement of Marta Rueda, of the Martín Rueda Podiatry Center and certification from the Innovation and Technology Center, a reference in southern Europe INESCOP led our footwear to be recognized as the Best Power Footwear at the awards given by Testea Sports Lab.
Now, this same clinical rigor is transferred to our pickleball footwear, taking into account the biomechanical particularities of the sport and the recommendations of the main podiatric eminences in Spain and, from now on, also in the United States.
Put to the test by the most demanding professionals
Judit Castillo (Best Player in Europe DUPR and top 5 APP ranking)
For the development of the new pickleball footwear, at Nox we have ambassadors of the stature of Judit Castillo (best European player in the DUPR ranking and current number 5 in the APP ranking) and Jhonnatan Medina Álvarez (top 3 in Europe in the DUPR ranking) , two international pickleball references who actively collaborate in the testing and validation phase of our equipment. In the case of footwear, this synergy between players and podiatrists allows us to perfect every detail and adapt to the specific requirements of pickleball, a sport that has a unique biomechanics and demands tailor-made solutions.
Jhonattan Medina Alvarez (Top 3 player DUPR ranking in Europe)
Alfonso Bastida, NOX Marketing Director, underlines the scope of this commitment: "From Nox Pickleball we are making a strategic investment to also lead this sport, as we already do in paddle and beach tennis. The agreement with the American Academy of Podiatric Sports Medicine is a clear demonstration of our commitment: we want to develop the best pickleball footwear with the necessary clinical endorsement to protect the health of players".
AAPSM: https://www.aapsm.org