NOX presents “100% Pure Padel”, the launch campaign for its new 2027 racket collection

Miguel Lamperti and Agustín Tapia star in NOX’s new campaign, a story in which experience, innovation and technology come together to reveal the formula behind the new 2027 collection.

Barcelona, September 2026. NOX presents “100% Pure Padel”, the new campaign accompanying the launch of its 2027 racket collection.

Set in a world inspired by laboratories and secret formulas, the campaign brings together Miguel Lamperti and Agustín Tapia, two players representing two generations of NOX history.

Lamperti takes on the role of the veteran who knows the formula, passing on to Tapia the knowledge gained over the years: experience, product development, innovation and a constant pursuit of the best possible feeling on court.

Together, they experiment, test and refine every element until they achieve the final result: the new NOX 2027 collection.

A formula with no shortcuts and no impurities. Just padel.

100% Pure Padel.

A new generation of NOX rackets

The campaign introduces one of the most advanced collections developed by NOX to date, featuring new molds, materials and technologies designed to deliver an increasingly specialized response depending on each player’s style.

Among the highlights are the new Signature Series, models developed alongside some of the leading players from Team NOX and easily recognizable by their signature.

One of them is the new Luxury Genius 18K Alum 2027 by Agustín Tapia, which evolves the renowned Genius mold with a more aerodynamic and balanced design. It combines 18K Alum Carbon, an MLD Black EVA core and the new EOS Tunnel, together with the Weight Balance system, allowing players to adjust the racket’s balance according to their preferences.

The Ventus family also introduces new models developed alongside Edu Alonso, Miguel Lamperti and Aranza Osoro, with specific configurations designed for hybrid play, attack or control.

Among the collection’s main technological innovations is the new VCS anti-vibration system, designed to filter 60% more vibrations transmitted to the arm compared to its predecessors, together with the Weight Balance system, which allows the performance of selected models to be customized through counterweights.

Added to this is Dual Spin, a combination of 3D texture and a sand finish designed to improve control and make it easier to generate spin.

With the 2027 collection, NOX continues to evolve its approach to product development: technology applied to real on-court performance, direct collaboration with professional players, and solutions designed to adapt to different playing styles.

And behind all these elements, the same formula remains.

Experience. Innovation. Technology. Padel.

100% Pure Padel.